YouTube is looking to support its Shorts video platform and be able to compete with TikTok and to do so, it will give $ 100 million to users. How can you get part of the money?
Shorts is a short video platform with many visual resources that seeks to compete with TikTok and, for its positioning, YouTube is willing to spend millions. What should you do to be able to receive money in exchange for uploading videos?
In the world of digital platforms, success is measured by the number of users and the popularity that is reached in a short time, so YouTube will pay $ 100 million to influencers with all the intention of competing with TikTok.
YouTube shared on its corporate blog that it will distribute a lot of money to an as yet undefined number of users throughout 2021 and 2022 based on their popularity.
The number of creators among whom the $ 100 million dollars will be distributed has not yet been defined, but they will be those who are chosen by the company according to their creativity and originality.
All of this is to win a market over TikTok, which has 100 million active users in the United States alone.
“Every month we will reach out to thousands of creators whose videos have gained more views and popularity to reward them for their contributions,” says the blog.
In order to be considered as a candidate to receive the money, the contents must be original creations and respect the YouTube community rules.
Shorts was launched on March 18 and unlike YouTube, its content is short-lived, in the style of its rival TikTok, a platform that has become very popular among American teenagers because it allows them to express themselves through short videos with many technological resources, among which it is possible to record and edit videos of up to 60 seconds with musical background.
Before its launch in the United States, it was tested for several months in India and, given the success, it achieved in the Asian country, they decided to make the leap to the United States, where YouTube has agreements for the use of music from the main record companies.