Ben & Jerry's enters the pet food business with a line of frozen dog treats. So now your dog can have an exquisite Ben & Jerry's doggie dessert. Read on to find out all the details!
Ben & Jerry's enters the pet food business with a line of doggie desserts, they are frozen dog treats that your dog will love! Your dog will be able to have an amazing Ben & Jerry's as desert as well as you do. Keep reading to find out all the details!
The very famous Vermont ice cream company said Monday it's introducing a line of frozen dog treats, its first foray into the lucrative pet food market. Doggie Desserts, sold in 4-ounce cups, go on sale in U.S. groceries and pet stores later this month.
The treats come in two flavors: pumpkin with cookies and peanut butter with pretzels. Both are made with a base of sunflower butter. They're made from the same ingredients Ben & Jerry's uses in its non-dairy human desserts.
Ben & Jerry's is the latest food company to pivot to pets, sensing an opportunity as more Americans acquire furry friends. The number of U.S. households with pets rose 6.5% to 84.9 million between 2015 and 2020. That's quite a lot!
However, Ben & Jerry's isn't the first ice-cream company to try to introduce its products in the pet market. General Mills, which makes Cheerios and Haagen-Dazs ice cream, bought the Blue Buffalo pet food brand in 2018.
Also, Smucker acquired Ainsworth Pet Nutrition, which makes Nutrish brand pet food. And in April, Nestle bought British natural pet food brand Lily's Kitchen. Nestle has owned the Purina brand since 2001.