Learn the keys for using Pinterest in your e-commerce and selling more online

The correct use of social networks such as Pinterest can mean a great increase in the chances that more people know about your store or business. Keep reading for more details!

The correct use of social networks such as Pinterest can mean a great increase in the chances that more people know about your store or business. Keep reading for more details!

Did you ever wonder if you could sell your products or services through Pinterest? Using this social network in your digital marketing strategy can be crucial to attract more visits to your store and even increase sales in your e-commerce.

Did you ever wonder if you could sell your products or services through Pinterest?

First things first: Pinterest is a social network that works as a wall of images and videos. Have you ever seen those cork boards where notes are attached? Pinterest works as a digital and collaborative version of this type of mural.

On Pinterest, users save - or pin, in social media language - the images or videos they like and can create their own boards with the items they pinned. In addition, as in other platforms, it is possible to create publications and follow other people or brands.

The numbers speak for themselves: according to a study by Hootsuite and We Are Social, as of February 2021 Pinterest has 442 million active users worldwide.

Pinterest has 442 million active users worldwide.

Another point to keep in mind is that the Pinterest public usually uses this network as a form of inspiration in the most varied segments, such as:

It can be said, then, that any product that has some visual appeal can be promoted on this social network.

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