How did Cristiano Ronaldo become the biggest influencer in the world?

He is the number one soccer player with the most combined followers on Instagram, Twitter, Facebook, Tik Tok, and YouTube. Athletes, actors, and singers make up the Top 50, a group in which the Portuguese lead. Keep reading for more information!

Cristiano Ronaldo is the number one soccer player with the most combined followers on Instagram, Twitter, Facebook, Tik Tok, and YouTube. Athletes, actors, and singers make up the Top 50, a group in which the Portuguese lead. Keep reading for more information!

At 36 years old and with an exceptional record in soccer, Portuguese Cristiano Ronaldo recently demonstrated his power as an influencer by handing a bottle of Coca-Cola at a press conference, implying a rejection of the popular, but controversial drink. This led to a collapse in the share price of the American multinational on the New York Stock Exchange.

Cristiano Ronaldo recently demonstrated his power as an influencer

After the event, The Coca Cola Company's market capitalization, that is, its market value fell from $242 billion to $238 billion. Although some experts explained that the fall had already been coming for some time and that Ronaldo was not responsible, others consider that this event confirms the immense power that this footballer has as an influencer by occupying the first place among the 50 people in the world with the most followers in social networks. Until April 2021 he had 517 million, of which 148 million follow him on Facebook, 274 million on Instagram and 1.7 million on YouTube.

This means that everything Ronaldo does or says has an audience that many media outlets would envy and that it is also an effective sales channel for many brands. Social media experts estimate that each Ronaldo post on Instagram has an average of 5 million 'likes', which makes it extremely attractive to advertisers, who had to shell out, until last year, $889,000 for each post on the footballer, according to calculations by the firm Hopper HQ.

Everything Ronaldo does or says has an audience that many media outlets would envy

In fact, these figures coincide with the fortune of Ronaldo, which is estimated at 466 million dollars, which he has not only achieved with his goals, but also by having the sponsorship of brands such as Nike, Herbalife Nutrition, KFC, American Tourister and Tag Heuer, which he promotes on his social networks.

The second-largest global influencer, according to a ranking recently published by the Visual Capitalist portal, is the Canadian singer Justin Bieber, with 455 million followers combined on all his platforms. It is estimated that each of his posts is worth $747,000, a price that is nevertheless exceeded by the one charged by actor Dwayne Johnson, "the Rock," who must be paid a million dollars per publication. However, in number of followers, which is what this ranking analyzes, 'La Roca' is in 6th place with 342 million.

The Top 5 of the ranking of influencers with the most followers is completed by three musicians Ariana Grande, in third place with 429 million, Selena Gómez, in fourth place with 425 million and Taylor Swift, in fifth, with 361 million followers.

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