Your brand’s design becomes the first thing your customers see and is therefore a fundamental part of your business. Graphic design will help you build the exact brand image you want.
Having a recognizable brand style is key to a successful business. If your design pleases people’s eyes, they can become customers and even give some word-of-mouth publicity. This graphic design course provided by the HubSpot Academy can teach you the fundamentals to achieve this.
The course includes 4 lessons given through 10 videos. There’s even a quiz to test what you’ve learned! You get step-by-step training and the best part is, it’s free!
The course curriculum includes several lessons. One of them will teach you the fundamentals of graphic design. You can apply what you’ve learned about color theory, typography, imagery, and more on big and small design projects. You’ll also be provided with references to free resources that can help you with these tasks. This way, the course it’s affordable in both theory and practice.
A unified vision of your business is a very important element of your brand. You’ll be taught how to create basic design guidelines and visuals for your business to achieve this unification. Creating and using a brand style guide will help you come up with larger designs for your brand.
Social media can be very helpful to spread the word of your business and reach more people. However, there are many different options: Facebook, Twitter, Instagram. This course will also teach you how to think about which goals you want to achieve based on where you’ll publish the design.
There’s also the possibility to learn how to design graphics, again, in accordance with where you’ll share them. In addition, you’ll be taught how to repurpose available images, which you can later use in your designs.