How to use Instagram Stories to boost your sales

Social networks are great allies for spreading the word about your business, you just have to learn how to use them. Take a look at the best ways to use Instagram stories to increase yours sales.

In the last decade, companies have added social networks to their marketing and sales strategies. They use them as a tool to increase audiences, boost sales or launch a new product. So, if you have a business, you definitely have to promote it in these platforms.

Instagram has had an increasing popularity for several years now. Over 500 million users communicate daily via Instagram Stories, and this includes branded content as well.

In order to create effective Stories and achieve new sales, you will need to learn how to generate creative content. Take a look at these tips!

1. Storytelling & Design

Although it may seem easier just to post a story with a dull image and the words "For sale", Instagram Stories have a better impact when they tell a story. This way, users engage with the content and, therefore, with the product.

Use storytelling to share the values of your company with your potential consumers. Your content has to be appealing!

To achieve this, you can also use creative designs for your stories. You don't need to be a professional designer to create cool content! There are plenty of platforms, like Canva, where you can design your own stories.

2. Add hashtags & geotags

Using hashtags and geotags is essential in social networks like Instagram. Users can search by hashtags or geotags, and you definitely want your product to appear when this happens.

Be careful! Choose your hashtags thoroughly and don't use them all at once. Choose the one that suits your campaign better.

3. Engage with your followers

Instagram Stories has many special features to increase the interaction with your followers, like polls and reactions.

If you don't know exactly what you can ask your followers, try with the most common one: "What content would you like to see in my profile?" The answers can help you customize your future content to what your audience wants to see.

4. Swipe up!

This feature creates intrigue in your audience and helps you lead them directly to your businesses' website. Now you are even closer to increasing your sales level!

The text in this kind of stories has to be clear and intriguing, so that your follower feels motivated to actually swipe up.

Keep your website updated and related to your marketing strategy. If you are offering a deal in your Instagram, but you don't have it set in your web, then the user will be confused!

5. Invest in your stories

Investing to promote your stories allows you to catch new followers. You don't have to invest in every single story you publish,  just select those in which you announce a special discount or product promotion and then check how it worked.

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