How to build your brand on Instagram

Instagram is one of the most popular social network apps nowadays and it is actually a business for many influencers who make a living by posting a photo. Although this might seem like a dream job for just about anyone, there is actually more to Instagram that we’d like to share with you.  

It is not only a matter of how many followers you have, because the number is pretty meaningless if your content is not engaging your audience. Sponsors would rather spend their money on an Instagram profile that has a lot of interaction with the public, even if the number of followers is not as high as some other accounts with less interaction.

Where to start?

Sometimes it looks like it is really hard to do something innovative and different from any other thing that you see out there, but there is a way to stand out: brand image. You need to answer three questions: What am I selling? Who am I selling it to? How am I going to sell it? 

Back in the day, the focus was placed almost exclusively on the product. But then a lot of brands appeared and gained market, so those who wanted to survive and grow needed to stand out. How? By shifting the focus to the consumer. And the consumer is, on Instagram, your followers.

It doesn’t really matter if you are not selling a product. What you are selling, though, is an idea. A lifestyle. Something to aspire to. You are selling a dream. This is your starting point.

Whether it’s your fashion taste, your fit body or your cooking skills, you need to engage your audience with the content you create so they feel they can achieve that, too.

So…how about making money?

To get the ball rolling, you need to gain sponsors. If your audience is engaged and your content has a high interaction level, this is what you’ll sell to get them to sponsor you. And they will pay you to advertise their product in the most natural way possible.

And by interaction we don’t mean “likes” alone, anyone can double tap a screen. We mean comments. We mean saving posts. We mean real people showing real interest on your feed.    

The one big thing you need to always keep in mind is that if a company is sponsoring you, you probably should keep your most controversial opinions to yourself to avoid them from withdrawing their sponsorship.

What’s next?

Once you’ve got your audience and your sponsors, you need to keep the energy flowing: create engaging posts, try new things to keep it interesting and you can even go one step beyond: create your own products.

You can team up with different start-ups or entrepreneurs and create a product for you to sell together with the image you are already monetarizing. 
This way, your earnings will increase and you’ll be on a serious business run to keep you income coming inside and outside Instagram.

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