In this very particular year, in which the consumption habits of Americans have shifted towards online shopping, due closures and fear of contagion, Target is preparing to face the best-selling time of the year. What is the retailer doing to face the new trends?
Target is gearing up for the winter season by increasing its team of workers as it expects to see an increase in contactless shopping in the coming months.
The retailer announced that it plans to hire 130,000 employees, in order to double the number of team members dedicated to collecting orders and driving, compared to last year.
Like other retailers, Target has seen a shift toward e-commerce during the first half of fiscal 2020, when more than 10 million new customers bought from its website.
Demand for its same-day options, which are purchased online, quadrupled.
To face this, Target's distribution centers will hire more seasonal workers, but there will also be additional employees in stores to focus on safety, cleanliness, and to welcome customers.
Target CEO Brian Cornell said his approach to staffing and serving customers during the holidays will emphasize flexibility, an issue all retailers have had to embrace as the pandemic shakes the way Americans are buying.
Cornell said he expects "certain trends from earlier this year to continue into the holiday season," such as customers wanting to feel safe in stores and looking for a good price.
In 2018, Target hired 120,000 workers during the holiday season, and according to the company, more than 40 percent of those new hires stayed at Target after the holiday season ended.
To apply for a job at Target you can go to the company's website.