Social media can be a profitable tool to earn extra money. You need to learn how to make the most of each one and you’re ready to start working on your smartphone!
The Coronavirus pandemic has changed everyone's life. The most radical shift is from the physical experiences to the virtual ones. Now that the number of people who spend time online has increased significantly, social media has turned into a way to advertise brands, sell stuff and create networks. You can learn how to use them in order to make some extra money with online marketing business, by following these free courses:
Social Media Course
This course is provided by the HubSpot Academy, and teaches you everything you need to build a social media strategy. For example, you'll learn to use some tools to help you attract new customers, build loyalty, and shape a positive conversation around your business.
This free course is given by Facebook developers. You can follow detailed tutorials at your own pace, which can help you gain digital marketing skills to take your business online.
Youtube is the second largest search engine behind Google. In this course, you'll learn from YouTube influencers and experts how to create a successful YouTube channel, add engaging videos that people will want to share, and even optimize your videos for higher visibility. If you take advantage of YouTube SEO, you’ll get more views and channel subscribers, and you’ll be able to monetize your channel.
This is the course you should take if you want to build an advanced Twitter marketing strategy. You'll learn how to garner more followers, retweets, traffic, and sales, and you'll be taught by Twitter experts. You'll get to know some brands' success cases. There are a lot of ways to earn money on Twitter!
Hype your brand on Instagram
Provided by CreativeLive, this course will teach you how to gain more followers, drive more sales, and boost your business with Instagram. Everything’s explained in 20 videos filled with teaching content.
Focusing on Instagram: tips to become an influencer
Instagram is a popular social media that started as an app to share pictures from design products, dream places, and cool clothes. It was also used to post good memories of everyone's lives. As the app grew so quickly, it turned out to be a good tool to spread messages to people, advertise, and create brand followers. Nowadays, people who know how to manage Instagram tools can make a lot of money just by posting a photo.
It takes a lot of time to get to that point, but you can start whenever you want. First of all, you need to create a profile and think thoroughly about what field you’re going to post. The more specific the theme, the more unique you’ll be, and the smaller your competition will stay. So, if you are a sports guy, think about a niche in that field: for example, you could combine sport and nutrition for an audience like elderly people.
Think that, as an Instagramer, you’ll have to “sell the dream”. That is, you’ll need to inspire people, and this is more achievable if you speak to a specific audience. You should focus on your mission statement and stick your messages to it.
Once you've created your profile, it's time to gain followers. It's useless to have thousand of followers if they aren't engaged with your page. People who may invest in your profile will deeply research if their posts have an impact on your audience, and the only way to achieve this is to inspire your followers to interact with your posts.
If you want to get sponsors to pay for your posts, you have to show them that you're a trendsetter. You can build your audience’s engagement by developing quizzes and offering a prize. If sponsors see that your interactions grow, they'll want to invest more money in you. A trick to make your audience grow is to tag correctly. You can use up to 30 tags in each post, and each one is followed by thousands of people around the world!
As Instagram posts usually try to convey positive messages and pleasant moments, avoid being highly controversial, if it's possible. Think carefully about what you’ll write on each post, and pick the right pictures. Sponsors don't like to be involved in political or religious discussions. By posting any picture on Instagram, they expect to become more popular. And believe it or not, they pay thousands of dollars to Instagram influencers that help them reach these goals!
If you’d like to read more about how to make money on social media as an influencer, don't miss this article!
Building your brand on Instagram
It is not only a matter of how many followers you have, because the number is pretty meaningless if your content is not engaging your audience. Sponsors would rather spend their money on an Instagram profile that has a lot of interaction with the public, even if the number of followers is not as high as some other accounts with less interaction.
Where to start?
Sometimes it looks like it is really hard to do something innovative and different from any other thing that you see out there, but there is a way to stand out: brand image. You need to answer three questions: What am I selling? Who am I selling it to? How am I going to sell it?
Back in the day, the focus was placed almost exclusively on the product. But then a lot of brands appeared and gained market, so those who wanted to survive and grow needed to stand out. How? By shifting the focus to the consumer. And the consumer is, on Instagram, your followers.
It doesn’t really matter if you are not selling a product. What you are selling, though, is an idea. A lifestyle. Something to aspire to. You are selling a dream. This is your starting point.
Whether it’s your fashion taste, your fit body or your cooking skills, you need to engage your audience with the content you create so they feel they can achieve that, too.
So…how about making money?
To get the ball rolling, you need to gain sponsors. If your audience is engaged and your content has a high interaction level, this is what you’ll sell to get them to sponsor you. And they will pay you to advertise their product in the most natural way possible.
And by interaction we don’t mean “likes” alone, anyone can double-tap a screen. We mean comments. We mean saving posts. We mean real people showing real interest in your feed.
The one big thing you need to always keep in mind is that if a company is sponsoring you, you probably should keep your most controversial opinions to yourself to avoid them from withdrawing their sponsorship.
Read this article if you want to get some tips to increase your sales with Instagram stories!
Once you’ve got your audience and your sponsors, you need to keep the energy flowing: create engaging posts, try new things to keep it interesting and you can even go one step beyond: create your own products.
You can team up with different start-ups or entrepreneurs and create a product for you to sell together with the image you are already monetarizing.
This way, your earnings will increase and you’ll be on a serious business run to keep your income coming inside and outside Instagram.