Ultimate guide: all you need to know about blogging

Online marketing is a powerful tool and one way to put it to use is through business blogging. Create your own blog and make the most of it!

Business blogging can be very useful when it comes to online marketing. However, it’s necessary to get a proper education on this subject in order to use it properly.

The first thing to take into account is that there’s a big difference between writing a business blog and a personal one. Both your audiences and your purpose change, which means the tone and register is also different. There are some rules to learn and this course makes it possible.

The course includes 5 lessons with 17 videos and 3 quizzes to test what you’ve learned. The HubSpot Academy provides it as a way to help people with their approaches to this marketing strategy.

The first thing you’ll learn is how to create a blogging strategy that’ll make your business grow. If this is also your purpose, don’t hesitate to try this course!

You’ll also be taught how to bring quality to your blog. This element can be a tricky one, but it is essential if you want to provide your audience with content that’ll make them want to read more and share your blog.

Finally, the course can help you build a guest blogging strategy that -and here comes the interesting part- is powered by SEO. Search Engine Optimization will help you increase your website’s traffic by making it more visible. This means that more people will read and share your blog! 

Choose the best niche for your blog

A blog’s topic or niche will determine many things, including your potential earnings. This is why it’s so important to choose your own following this advice to make it the most profitable.

Coming up with a topic for your blog is the first thing to do to make money blogging. The main reason why it’s such a priority to define it is basically that the rest of your blog’s aspects will be affected by it. If you leave it for the end, choosing a niche can be very difficult and, sometimes, impossible.

What will your blog’s topic influence? Well, everything. You’ll have your design, writing, products, and even ads revolving around one theme. It’ll also determine what kind of audience you’ll attract: large, small, active, inactive, young, old, etc.

Your audience will be a key element because it’ll state how much money you can make with your blog. This amount will potentially grow as your web’s visitor flow rises. This is why the kinds of people you’re looking to attract will play such a large role in your choice for a niche; it should be one where you can monetize your audience.

One common type of niche is everyday topics. Many people write about them and profit from the audience’s big size. They usually touch general themes that are relatable to many, which is why you can find all kinds of people reading them. If you go for this option, prepare something to make your website stand out, or else you risk getting lost in a big, competitive market! You can take this free course on graphic design to increase your blog’s appeal, or highlight it with SEO.

Another type of niche is specific topics. Those who write about them generally get a steadier flow of readers, as there aren’t many other blogs to compete with. You can choose to mix many common topics to create a more specific one, although you should consider that the size of your audience will be much smaller, so you’ll have to make sure they come back to your blog.

The ultimate thing that will determine your blog’s topic is your own interest in it. You shouldn’t pick a niche because it’s safer than the one you’re actually passionate about. If you can project this motivation and interest in what you’re writing, you’ll be more likely to attract many people.

Why your audience is key to monetize blogs

It doesn’t matter what kind of blog you run: your audience will determine whether you can earn money with it or no. Why is it like that? And how can you profit from it?

Blogging is a great idea to make extra money if you like reading and writing. You can treat it as a part-time or full-time job, depending on your interest in it and the available time you have to dedicate to it. It’s one of the 4 online business ideas for you if you’re a creative person! However, you need to understand first how to monetize a blog if you want to see extra money afterward.

Essentially, what will provide you income by blogging is your audience. Even if the rest of the things you need to do to make money blogging are on point, without people reading you won’t see a penny. Sometimes, they need to meet certain requirements related to their size and level of engagement in order for you to be able to gain profit.

Let’s back up. There are two ways to earn money with a blog: selling your own products in it or selling ad spaces for other companies to show their items. The baseline is that you’ll need a good, consistent, engaging website traffic. If not, no one will buy your stuff and companies won’t pay you, because they won’t gain customers.

If you choose the first option, you’ll have to come up with actual things to sell. It can be your chance to open the online tea business you’ve always wanted to have or to show people how great your handcrafts are. In this case, the bigger your audience, the greater the chances someone will buy something.

On the other hand, you can run a blog telling stories, explaining topics, or giving opinions, and still generate income. This would come from contracts with certain companies. In them, you may be required to let advertisers place their ads on your website or mention them in your writing. Anyhow, if your blog isn’t big or has a great flow of potential customers, these companies won’t be interested.

There are many ways to attract people to your website, ranging from advertisements on social media to the actual choice of what topic you’ll write about. You should also consider that it’s necessary to keep people on your blog, not have them appear once and disappear later. Ask them questions, be relatable, plan giveaways, and games! Whatever you think of to gain a reliable group of followers.

Create your blog with WordPress

Starting a blog isn’t as hard as it seems, especially considering its great monetizing possibilities. Try WordPress and make the most of your blog in no time!

A blog is different from a physical store in many ways, but one of the most important is the fact that a blog is on the web. People can only access it online, as long as you’ve found and bought a space in the net to host your blog. There are two elements to achieve this: a domain name and a hosting account.

Your domain name or URL will be what people need to type in order to be directed to your website. If the one you wanted has already been taken, you’ll need to look for another one. It’s up to you whether you want the domain name of your blog to be its name, its topic, or a random title. However, you should consider how you want people to reach your blog and get a domain name that will facilitate it.

A hosting account offers you storage for your files on the web. It’s a server that will always be online and where you’ll be able to upload files for your blog. These can be videos, images, codes, etc.

You can find a hosting account and a domain name with the help of a hosting provider, which will sell you these two elements together. They’ll already be linked and you’ll have less work to do. The only thing you’ll need to do is sit down and research the perfect provider for you! Each of them offers a certain space, speed, and support, so you’ll have to carefully check which one fits you the best.

WordPress is a blogging tool that has helped many bloggers and website builders in their journeys. It provides you the framework for you to build your blog by choosing the best design and the features you need, as well as helping you in the management afterward. If you’re going for a professional blog, you won’t be disappointed.

It’s very easy to add, edit, and remove the content you upload, whether it’s pictures or posts. You can check how friendly your website will be for your future readers by looking at some sites that were built using WordPress, such as Forbes and The Verge. Your blog will be ready in no time and you can start making money right after you’ve created it!

You can use your new blog for marketing. Learn all about it with this business blogging course!

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