Freelancers: 4 profitable online marketing businesses for active users of social media

4 profitable online marketing businesses for active users of social media

After a difficult year as 2020, you may still be in between jobs, looking to start your own business, or wanting some extra cash. If you’re an active user of social media and you’ve managed to grow the likes and followers of your own profile, here are 4 profitable online marketing businesses for you.

Thanks to the Internet, starting a business is easier than it ever was before, so whether you are unemployed, have a regular job and want to go your own way, or are thinking of starting an on-the-side job, a freelance online business is the easiest option.

2020 was a year in which many of us, due to the lockdown, layoffs, or the economic crisis caused by the pandemic, had to find new ways to generate income. If you want to start your own freelance business and have learned how to grow the likes and followers of your own profile, why not use this talent and offer your services to others?

Online marketing is the practice of leveraging web-based channels to spread a message about a company's brand, products, or services to its potential customers. The methods and techniques used to do this include email, social media, display advertising, search engine optimization, Google AdWords, and more.

Here are 4 ideas to start a freelance business if social media is your field of interest.

1. Social Media Management

You might start off working with small businesses and after building up your experience, you can search for higher-value clients.

Many small businesses know social media is important but lack the practical knowledge to do the job, and this is where your talent can make money for you.

A social media manager is in charge of representing a company across social channels as the sole voice of the brand. He responds to comments, compiles campaigns, and creates content. These experts provide organizations with the guidance needed to enhance their online presence.

2. Social Media Consultant

Rather than directly managing their accounts, (although you could offer this service too), a social media consultant gives advice to businesses about how to improve their social media channels  Starting your own consultancy has the potential to take you from being a one-person freelancing business to a small business with other employees. If you successfully manage your budget carefully, this could allow you to make a larger profit.

3. SEO Consulting

Another increasingly important skill in this digital age is SEO, an abbreviation that stands for Search Engine Optimization. 

The digital world is competitive and, for businesses to attract customers, it’s important for them to rank highly in Google. But many companies don’t have the resources or knowledge to do this and need to hire somebody external.

Improving your SEO strategy encompasses the actions taken to ensure your website can be found in a search engine's results page (SERP) when searching for words or phrases relevant to the content on your website. Your tasks could include editing metadata tags, creating a content marketing strategy, and searching for keywords. 

As lots of companies know nothing about SEO, you can quickly make a significant impact.

Many companies are willing to pay good money to increase their followers and likes

4. Digital Advertising

Due to the constant changing of the algorithms on platforms like Instagram and Facebook, it can be difficult for companies to understand how to carry out effective advertising campaigns. Digital advertising is therefore an in-demand service.

Digital advertising, also called Internet advertising is when businesses leverage Internet technologies to deliver promotional advertisements to consumers, and, as some companies don’t believe it is necessary to have a full-time staff member working on this, they’re apt to hire contractors instead.

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