The tendency to eat plant-based food as a replacement for meat is a trend that grows daily. Now, McDonald's has announced its plans to have a line called McPlant. Will Beyond Meat be involved in the process?
According to CNBC, McDonald’s announcement of a plant-based line called “McPlant” sparked confusion among Beyond Meat investors about whether the company would be a supplier for the giant Burger chain.
The fast-food giant declined to provide any details on its suppliers for the forthcoming products, but McDonald’s CEO Chris Kempczinski said:
“We have a relationship with Beyond Meat, where they supported us in our Canadian test market. We haven’t made a decision yet about how we’re going to be and which suppliers are supporting our global rollout, so I don’t want to comment on that.”
A spokesman for Beyond, however, said in a statement to CNBC that the company co-created a meat-free patty with McDonald’s that will be available as part of McPlant, but Beyond CEO Ethan Brown also said that he would wait to work with McDonald’s before making further comments on Beyond’s role within McPlant.
“I will say this: Everything we said is true,” Brown said. Beyond has developed a “very long-term” relationship with McDonald’s, including creating the burger that will be a part of McPlant, he said, adding that it is up to the chain to decide the extent of the collaboration.