The Covid-19 pandemic has brought changes to the way Americans choose to buy and restaurants have adapted to these new trends to be able to increase their sales. What major change will be introduced at one location (to start with) In order to meet health, security, and consumer needs?
Applebee’s is well known for its fun and casual atmosphere, where customers can enjoy their favorite sports on big screens while sipping a beer. However, the restaurant chain is implementing a major change that challenges its core concept.
The unexpected news is that an Applebee’s in Texarkana, Texas, will be putting on a drive-thru for the first time.
In other words, the owner of the Texarkana franchise is adding a direct access window to his establishment, so that customers can stop and receive their meals, as happens in most fast-food chains.
As with standard orders, most automatic orders and payments will be received online or through the Applebee’s mobile app, although customers will have the option to order by phone and pay in person as well, according to Mashed.
If this turns out to be a hit in Texas, this store's design is likely to hit other Applebee's locations around the country soon, so if you're a customer at this restaurant, it may not be long before you can make your orders from your car.
Some other restaurant chains have also been accelerating plans to update their stores to address these new trends. Starbucks, for example, planned to build more mobile pickup cafes during 2020 and in 2021 than it previously thought.
Others, like Shake Shack, Taco Bell, and Burger King took more drastic steps and presented new designs based on how customers ordered and picked up their food during the pandemic.