Due to the Covid-19 pandemic, Amazon Prime Day this year was postponed from July to October. The proximity of this date to the end of the year holidays has caused many to consider it the beginning of the Christmas shopping season.
This year's Amazon Prime Day, for many, marked the “unofficial” beginning of holiday shopping, which experts suppose will be the longest shopping season ever.
In a year when social distancing is recommended, shopping in October instead of the holiday season will avoid the massive traffic jams that occur at department stores during the end of the year.
In order not to be left out of this trend, other retailers such as Walmart, Target, Best Buy, and Overstock will have their own online sales special this week, to compete against the e-commerce giant.
According to a report by eMarketer, Prime Day's worldwide sales are expected to add up to about $ 10 billion this year, which would represent a 43% increase over last year.
The increase in sales would be driven by new members and buyers looking for Christmas deals and wanting to shop from the comfort and safety of their homes, and the incredible growth e-commerce has had over the last months.
Amazon Prime Day, although it is a two-day event, has been extended beyond a week in previous editions.
This year, with people staying home so much more, household, electronics, and gardening supplies are expected to be the top sellers.
This year Amazon reported that it would have more than a million offers including televisions, electronics, household items, and toys.
AirPods, for example, are $ 50 off and Apple Watches are $ 200 off.