A few years ago, talking about meatless meatballs would have seemed crazy. Today, however, after even KFC announced the arrival of vegan chicken in its stores, the concept has become more familiar.
According to Thrillist, Beyond Meat, the plant-based meat purveyor is expanding its offerings from meatless burgers, plant-based ground “beef,” and meat-free sausages to something brand new: meatballs.
With more and more people turning to not eat meat or to eat less meat at least, the company is adding new products to its offerings, and announced Monday that it’s launching Beyond Meatballs, pre-made meatless alternatives to making meatballs at home.
“We’re thrilled to introduce Beyond Meatballs as they deliver on consumers’ growing demand for delicious and nutritious plant-based meat options without GMOs or synthetic ingredients,” Beyond Meat’s chief marketing officer, Stuart Kronauge, said in a statement. “We are proud to introduce our newest innovation at retailers nationwide and know our fans will be excited about the great taste and convenience of Beyond Meatballs.”
Beyond Meatballs will be free of GMOs, soy, gluten, or synthetic ingredients. They also have 30% less saturated fat and sodium than traditional meatballs.
Beyond Meat will be celebrating the release of Beyond Meatballs with exclusive one-day pop-up shops in Los Angeles and New York on Wednesday, September 16, where customers will be able to taste Beyond Meatball Hero or Beyond Meatballs and Spaghetti before packages land in grocery stores in early October.