Twitch is becoming the Netflix of video games

Twitch is becoming the Netflix of video games

Either if you love Twitch or you don't know what we are talking about, you should;d read this article. Here you will learn all about Amazon's platform. Keep reading for more information!

Either if you love Twitch or you don't know what we are talking about, you should;d read this article. Here you will learn all about Amazon's platform. Keep reading for more information!

Video games are no longer just played, they have become big business. According to the State of Gaming 2020 survey, they are more popular than soccer among the 18-25-year-old public. "To be a gamer, you don't have to play anymore," confirms Edgar Medina, manager at Riot Games. "Just like being a soccer fan, you don't have to play soccer."

Just like being a soccer fan, you don't have to play soccer.

When League of Legends (LoL) was launched, Twitch did not exist and audiovisual consumption was lower. Everything changed in 2011. "We did the first LoL World Cup event, at a fair in Sweden," recalls Medina. "We did not have much structure: there were four tables, ten computers". "Nothing foreshadowed that this discreet event would change the way of consuming video games. But it did.

"We saw that this was going to go hand in hand with the dynamics of the game itself. We started to think that LoL not only had to be pleasant to play. We also had to achieve some audiovisual enjoyment." In 2018 the World Cups were watched by 100 million people. The success of this way of consuming video games (and the associated money in advertising, sponsorships and marketing) has caused the model to extend to more classic, single-player games. Games in which history has more weight. If esports is the new football, narrative video games want to be the new Netflix. And they are on the way to achieving it.

We also had to achieve some audiovisual enjoyment.

Twitch generated around 250 million dollars in advertising revenue in 2018, according to a report leaked by the specialized outlet The Information. That number is likely to be significantly higher now, (the company expected to bill $820 million in 2020) but Amazon does not separate Twitch's finances from the rest of its business.

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