Rapper will.i.am sells a smart mask for $299

Rapper will.i.am sells a smart mask for $299

The mask comes with LED lights, fan-powered filters, noise-canceling headphones, and an integrated microphone.

The Black Eyed Peas member announced this week he is teaming up with Honeywell to launch XUPERMASK, a $299 mask with a ton of bells and whistles.

The artist has partnered with Honeywell to create Xupermask, which goes far beyond the simple cloth face coverings people have been wearing during the COVID-19 pandemic.

The mask comes with LED lights, fan-powered filters, noise-canceling headphones, and an integrated microphone.

In addition to dual three-speed fans and HEPA filters, a type of mechanical air filter, it features Bluetooth connectivity, LED day glow lights, noise-canceling audio and microphone capabilities, seven hours of battery life, and a magnetic earbud docking system. It also comes with adjustable straps.

The masks are designed by Jose Fernandez, who has worked on Hollywood costumes for Marvel and other superheroes. The masks will include features such as microphones, headphones, and noise-canceling technology.

“will-i-am travels across the pond a lot an saw the need for a better solution,” 

said John Waldron, CEO of Honeywell International (ticker: HON) safety and productivity solutions, tells Barron’s.

ohn Waldron, CEO of Honeywell International (ticker: HON) safety and productivity solutions, tells Barron’s.

Honeywell now has the ability to manufacture billions of N-95 masks a year. But the collaboration with will-i-am, called the XUPERMASK isn’t a health-care product; it’s a consumer wearable that will be sold, essentially, by will-i-am. The website XUPERMASK.com is already up to take customer information. Delivery dates and pricing aren’t available.

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