Netflix bets on a new multibillion-dollar business

Netflix bets on a new multibillion-dollar business

Netflix is growing a bit more every single day. This time, Netflix bets on a new multibillion-dollar business. Keep reading and discover which industry is planning to add to the streaming platform. 

Netflix is growing a bit more every single day. This time, Netflix bets on a new multibillion-dollar business. Keep reading and discover which industry is planning to add to the streaming platform. 

Netflix is preparing to take its first big step beyond series and movies. The Bloomberg news agency released new details of the Netflix project to enter the field of video games; a decision revealed in May.

Netflix has hired Mike Verdu, a former Electronics Arts and Facebook executive, where he worked on series such as The Sims, Plants vs. Zombies and Star Wars games, as well as being the creative director for Zinga and head of games for Oculus.

Netflix has hired Mike Verdu, a former Electronics Arts and Facebook executive

According to Bloomberg, Netflix's goal is to start offering video games within its own application starting 2022. Instead of its own application, Netflix's idea is to concentrate everything on the same tool that users already have installed. Equivalent to documentary or movie sections, video games will have their own section.

The move to video games will not entail any extra cost for Netflix subscribers, although this movement can be understood as a strategy to justify the price increase.

It will not be easy, because companies such as Google, Amazon or Apple have also tried to open a gap in this industry and so far they have not been very successful.

Over the next several months, Netflix will begin to build a team focused on games. It is expected that Netflix will not only distribute them, it will also become a developer, taking advantage of the license of some of its own series such as Stranger Things or Bandersnatch, which opened the door to interactive content within Netflix.

Netflix will begin to build a team focused on games.

Netflix's movement with games will also help it differentiate itself from rivals such as HBO, Prime Video or Disney +, which at the moment do not offer video games. It is not yet clear how these games will be offered.

There are several alternatives, from being interactive content such as a kind of enhanced Bandersnatch to allowing the game to be downloaded directly into the device's memory.

However, the most feasible option is to resort to cloud gaming, as Google already does with Stadia or Microsoft with xCloud Gaming. There it will have great competitors and it will be necessary to see to what extent the Netflix catalog is strong enough to have its own space or it is simply an extra addition.

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