The Covid-19 pandemic delayed McDonald’s release of the Crispy Chicken Sandwich, which is meant to rival those from Chick-fil-A and Popeyes. When will it finally reach restaurants?
On Monday McDonald's spoke with its investors and among the things that it announced is that the long-awaited fried chicken sandwich, which will seek to compete with other food chains, will be launched next year.
According to CNBC, McDonald’s told investors on Monday that it will release its Crispy Chicken Sandwich early next year in the United States.
The sandwich will feature a fried chicken filet on a buttery potato roll, topped with butter and pickles, and a deluxe version will include tomatoes, lettuce, and mayo.
As Chick-fil-A’s threat to their business increases, McDonald’s franchisees asked for a Southern-style chicken sándwich, and the success of Popeyes’ sandwich has led to double-digit same-store sales growth every quarter since its reléase.
The Golden Arches began testing the sandwich in Houston and Knoxville, Tennessee nearly a year ago, but the pandemic delayed its release.
Joe Erlinger McDonald’s U.S. President told investors that the Crispy Chicken Sandwich is meant to make consumers “start looking at us differently” as the chain tries to become known for both burgers and chicken.