Having lived through such a difficult year and with 2021 starting in much the same way, Krispy Kreme is looking for reasons to stay optimistic. Therefore, the donut company and coffeehouse chain is celebrating your wins, even if they are small one, with mini donuts.
Beginning on January 11, Krispy Kreme is launching four dessert-inspired miny donuts: chocolate chip cookie dough, lemon bar, strawberry cheesecake, and birthday cake.
“Celebrate life's miniest wins this year, you deserve it! And we've got the perfect prize...introducing mini Dessert Doughnuts!! �� Lemon Bar, Strawberry Cheesecake, Cookie Dough or Birthday Cake, try them all starting TODAY!” said the company on its Instagram account.
Krispy Kreme first introduced dessert donuts over the summer with banana pudding, coconut cake, and Mississippi mud pie-themed creations.
"Coming off 2020, celebrating any and all wins—including small ones—is a way we can keep each other’s spirits up," Chief Marketing Officer Dave Skena said in a statement. "Our mini dessert donut collection is a great way to celebrate the little wins to bring out the big smiles that keep us going."
The presentation of these tiny donuts, of course, comes with a promo.
To celebrate these "mini wins," Krispy Kreme is launching "Win-days" in January with new deals every Wednesday.
So, if you have a weakness for sweet things and want to know what the chain is planning, pay attention to social media for more details and swing by your local store on January 13, January 20, and January 27.