Jessica Alba's keys to transform her business into a unicorn

Take a look at Jessica Alba's top tips to transform her business into a unicorn. In this article, you will be able to learn all about her project. Keep reading and discover all the details!

Take a look at Jessica Alba's top tips to transform her business into a unicorn. In this article, you will be able to learn all about her project. Keep reading and discover all the details!

Jessica Alba's startup, The Honest Company, is a real success: close to $350 million in sales during a year in which many companies struggled, but venture capitalists rejected the idea at first.

In 2009, Alba had a real problem: she couldn't find baby products for her newborn that were guaranteed to be safe and environmentally friendly.

The Honest Company, is a real success

After experiencing an allergic reaction to a supposedly safe detergent for babies, she developed her idea of the way many successful entrepreneurs start: she proposed to build the solution that she wanted to see on the market itself.

Alba pitched her idea to serial entrepreneur Brian Lee, who reportedly declined after saying it wasn't "very promising." The feeling that others don't see potential in you or your business idea is a known frustration among entrepreneurs.

In 2012, Jessica Alba is in Washington, pushing to reform the Toxic Substances Control Act of 1976. Encouraged by her growing knowledge on the subject, she returned to Lee and gave him her pitch again.

Lee approved the second pitch and helped Alba secure additional investment. The first year The Honest Company was in business, it reported a staggering $12 million in revenue, a figure increasing every year. After facing the initial rejection of her pitch, Alba's decision to persevere led The Honest Company to spectacular success.

Lee approved the second pitch and helped Alba secure additional investment

For these reasons Alba recommends:

- Overcome initial failure
- Surround yourself with loving criticism
- Know what your clients want
- Believe in your idea

Related Articles

More News

More News