Word of mouth is the best advertising you can get for your business. A good customer experience is the best way to reach out to potential ones. And it's way cheaper than investing in commercials.
No matter what you’re selling, it’s for sure that you have a lot of competitors in the same market sector. A good way to highlight your business is to establish bonds with your customers. For this matter, it's very important to define your consumer’s profile, their interests and their buying experience.
For example, you should determine if they’re young or old, which trends they’ll buy, if they’ll buy for themselves or they’ll search for gifts, etc. With this knowledge you can select your products, their sizes -in case you’re in the clothes business- and even your display design.
Customers should be tempted to walk into your store. Take your time and effort to design an attractive showcase which should also reflect what they're going to find in the shop. Once inside, the buying process should be pleasant. The customer should get what they want easily. They shouldn't feel overwhelmed by the options or the shop assistants’ approaches.
After the sale, you would like for the customer to come back. It’s recommended to form some kinds of bonds with them. For example, if they signed their name in your newsletter briefing, you could send them a gift card for their birthday, announces of special discounts, and more.
Their feedback is very important. You should ask your customer about their shopping experience. It's important to have a positive attitude in order to listen and be ready to take some suggestions that you may not have considered.
So, if you want your business to stand out, you don’t need to invest a lot of money in advertising. The best marketing you can do is to take care of your customers, help them have a great buying experience and let them be your best publicity.