The Super Bowl always has a broadcast full of commotion on an international level... What will be the price to be able to make an appearance at this impressive event?
Over the years, the Super Bowl has become a momentous event with an incredibly massive audience. With stellar guests, the number of people tuning in the game worldwide is enormous. Because of this, it's interesting to know... What is the price of the commercials aired at the event?
Most commercials during the Super Bowl are 30 seconds long. But there's variation of course, if companies didn't want to foot the whole bill and wanted to slip in a 15-second advertisement.
If any company is going for heavy emotion, they may pony up big money for a 45- or 60-second spot.
CBS opened the bidding for 30-second commercial spots for Super Bowl 55 at $5.6 million, which was the average cost of the same length advertisement for last year's game.
Unlike last year, though, when Fox sold out of its ad slots in November, CBS didn't sell out until late January, and they weren't all going for that opening bidding price. According to AdWeek, Scotts Miracle-Gro purchased an ad slot in mid-January for a slightly discounted $5.5 million.
To be included as an advertiser in CBS' live stream of the Super Bowl, companies had to pay an additional $300,000, according to AdWeek.
The total commercials in a Super Bowl fluctuates year-to-year, but it usually ends up somewhere in a range between 40 and 50 commercials.
The cost of a commercial at the first Super Bowl was $37,500, according to SuperBowl-ads.com. Imagine how much the popularity of this event has increased over the years!