Right now, McDonald’s is celebrating the 25th anniversary of Pokémon with a promotion that turns the iconic Happy Meal box into Pikachu’s face. Why could you make $1000 on eBay if you have one at home?
To celebrate the 25th anniversary of Pokemon, McDonald's currently has a limited edition of a Pikachu Happy Meal box, which contains collectible Pokémon cards, including some rarer holographic cards. And some people are mass buying Happy Meals to get their hands on them.
There’s a run on the Pokémon cards nationwide, and the packs that come “free” alongside chicken nuggets and hamburgers in Happy Meals have started a frenzy.
Many individuals began to scalp these special trading cards, buying Happy Meals in bulk, and buying cases of the cards posted by McDonald's employees online for more than $1000.
Just like any other McDonald’s Happy Meal toys, the packs, which include four trading cards, are temporary, so people are scrambling to collect all 50 in the series. This is why these cards are helping some people, those who have been lucky enough to access the cards, turn a tidy resale profit online.
If fans are lucky enough to find them, the Pokemon 25th anniversary Happy Meals each include a mini-booster pack containing 4 Pokemon cards based on every starter Pokemon and Pikachu, as well as either sticker sheets, a makeshift deck-box, or an assortment of mini picture frames, and the most popular card from the promotion, a holographic Pikachu, is going for more than $100 online just by itself.
The frenzy has driven resale prices to as much as $1,000 on eBay and has driven the Golden Arches company to urge franchisees to establish restrictions.
“We love seeing fans’ passion for our limited-time Happy Meal promotion celebrating 25 years of Pokémon,” McDonald’s said in a statement, according to RB. “With such significant demand for our promotional Pokémon TCG cards, and seeing some fans going to extreme lengths to get them, we’re working quickly to address shortages and also strongly encouraging restaurants to set a reasonable limit on Happy Meals sold per customer."
McDonald's confirmed that the company is working with its supply chain to help restock at restaurants that have sold out of Pokemon card packs, and does not condone reselling Happy Meal bonuses for profit, but made clear its policy that full boxes of Happy Meal toys should not be sold to customers, and that toys must be distributed in stores by employees only.
A McDonald's spokesperson also said that restaurants would be 'strongly encouraged' to limit how many packs they can sell to individual customers.