Eating meatless meat

Eating meatless meat, a trend that is becoming increasingly popular

Not too long ago the idea of meatless hamburgers, chicken or meatballs would have seemed like a joke. Today, however, the trend to eat these products grows daily and is available in more and more restaurants and grocery stores.

Vegan chicken at KFC's 

In July, KFC joined the bets of food companies that seek to reduce contamination levels by producing meat and started to sell vegan "fried chicken", which resembles the flavor and texture of chicken meat.

KFC started selling plant-based “fried chicken” in 50 California cities. With this new edition of Beyond Meat products to its menu, the company seeks to reach the vegan market and study how consumer demand for these new products reacts.

The most famous fried chicken chain in the world is betting on the Beyond Meat products, that are made from the mixture of plants and spices and resemble the texture and flavor of animal meat.

The decision to include vegan food in the options offered by various chains is a growing trend.

In addition to KFC, Burger King also has a variety of products made with the "meat" Beyond Meat, in the same way, that Starbucks, a few weeks ago, announced its first plant-based sandwich.

Vegan meatballs are coming to grocery stores across the country

A few years ago, talking about meatless meatballs would have seemed crazy. Today, however, after even KFC announced the arrival of vegan chicken in its stores and Starbucks offers plant-based sandwiches, the concept has become more familiar.

According to Thrillist, Beyond Meat, the plant-based meat purveyor is expanding its offerings from meatless burgers, plant-based ground “beef,” and meat-free sausages to something brand new: meatballs.

With more and more people turning to not eat meat or to eat less meat at least, the company is adding new products to its offerings, and announced Monday that it’s launching Beyond Meatballs, pre-made meatless alternatives to making meatballs at home. 

“We’re thrilled to introduce Beyond Meatballs as they deliver on consumers’ growing demand for delicious and nutritious plant-based meat options without GMOs or synthetic ingredients,” Beyond Meat’s chief marketing officer, Stuart Kronauge, said in a statement. “We are proud to introduce our newest innovation at retailers nationwide and know our fans will be excited about the great taste and convenience of Beyond Meatballs.”

Beyond Meatballs will be free of GMOs, soy, gluten, or synthetic ingredients. They also have 30% less saturated fat and sodium than traditional meatballs.

Beyond Meat will be celebrating the release of Beyond Meatballs with exclusive one-day pop-up shops in Los Angeles and New York on Wednesday, September 16, where customers will be able to taste Beyond Meatball Hero or Beyond Meatballs and Spaghetti before packages land in grocery stores in early October.

Meatless breakfast sausage are headed to major stores

The plant-based meats continue to gain ground, with Beyond Meat's latest expansion into major stores such as Walmart, Target, and Publix nationwide. 

The latest product to be distributed to at 5,000 new grocery stores across the country is the company’s sausage patties that are made from a mix of brown rice and peas, are soy and gluten-free, and certified kosher and halal. They retail for about $5 for a pack of six in classic or spicy varieties intended to mimic the essence of pork products. 

“Following the initial release of our Beyond Breakfast Sausage Patties at retailers earlier this year, we heard an enthusiastic and overwhelmingly positive response from consumers who asked for increased availability,” said Chuck Muth, Beyond Meat’s chief growth officer in a press release.

According to Thrillist, the patties should hit the additional store shelves by the end of this month. 

Beyond Meat also produces meatballs, burgers, and other sausage varieties and its vegan products are available at TGI Friday’s, Dunkin’, and KFC, among other restaurants. 

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