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Coca-Cola launches its first alcoholic beverage in 40 years

In 1978, Coca-Cola tried to sell wine but was not very happy with the results, now, 40 years later, it will return to the market with an alcoholic drink. When can we try it?  

After Taco Bell announced a few weeks ago that it was launching its own red wine, Coca-Cola will return to the alcoholic beverage market with a new product that will hit the shelves of the country's supermarkets in 2021.

According to Eat This Not That, The drink, called Topo Chico Hard Seltzer, was inspired by the popularity of its Topo Chico mineral waters, so Coca-Cola's new creation is the same carbonated water, but with alcohol.

Although in the United States we will have to wait until 2021 to buy it, in Mexico and Brazil Topo Chico Hard Seltzer will be available in stores at the end of September.

Sales of carbonated water with alcohol have exploded in recent years, thanks to the millennials who have made it very popular. In the US alone, consumers increased their purchases of these types of beverages by 200%.

These drinks contain less alcohol by volume than a beer and also have fewer calories.


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