Coca Cola Seeks to be More Sustainable & Efficient

Coca Cola Seeks to be More Sustainable & Efficient

The most famous beverage company in the world announced that it is collaborating in the development of two startups as a way to collaborate in digitization. Read on!

The most famous beverage company in the world announced that it is collaborating in the development of two startups as a way to collaborate in digitization. Read on!

The giant Coca Cola has just announced that it is joining the international acceleration program BIND 4.0.

This public-private program, specialized in Industry 4.0, aims to accelerate the development of participating startups, thanks to the collaboration of companies and a complete support program.

"We have promoted 2 of the 53 innovative technological projects presented this edition during the closing event on July 3, which, for the first time, has been held completely telematically to adapt to current circumstances: The Best of BIND 4.0: Virtual Demo Day," they commented in a company statement.

The giant Coca Cola has just announced that it is joining the international acceleration program BIND 4.0.

In total, 38 startups from around the world were selected, with the collaboration of 52 partners, in an edition highly influenced by the situation imposed by COVID-19, since companies are now looking for innovative technologies that allow them to advance in their digitization and also address the challenges of the new normal such as new work environments.

"From Coca-Cola European Partners we present two projects in which we are working with the startups AquaDat and Myruns at the Bilbao plant"

During the event The Best of BIND 4.0: Virtual Demo Day, the presentation of the next call was made, with the participation of the Director of Innovation, Entrepreneurship and Digital Agenda of the Basque Government, Aitor Urzelai, José María Bardera Baldrich, Planning & Commercialization Director at Coca-Cola European Partners, as well as experts in Industry 4.0 and entrepreneurship who spoke of different success stories.

"From Coca-Cola European Partners we present two projects in which we are working with the startups AquaDat and Myruns at the Bilbao plant," they comment from the company.

Related Articles

More News

More News