At a time when many companies are making changes to adapt to the new normal Covid-19 has brought, PepsiCo has announced changes for Cheetos.
Although it is best known for being a popular snack brand, Cheetos has decided to venture into other, slightly more different types of food products.
The company has just launched its own line of easy-to-prepare macaroni and cheese, which will come in three flavors: Flamin 'Hot, Cheddar Jalapeño, and Bold & Cheesy, as reported on the Hypebeast portal.
This Cheetos novelty had actually been announced since early last month, but just now the products are finally available to consumers and can be purchased, for example, at Walmart.
“We have announced that we are entering the macaroni and cheese business. But we will do it the PepsiCo way. It's going to be Cheetos Macaroni and Cheese with the convenience that Cheetos brings, ”said PepsiCo Chief Financial Officer Hugh Johnston.
In times when many people still have to stay long periods of time in their homes and many restaurants have not yet been able to open their doors due to the coronavirus pandemic, offering consumers something new is a good bet.
PepsiCo joins the list of food-related companies that have made variations in their offerings and products to adapt to changes in the market. We will have to wait a few months to see if the new product succeeds in a market that is constantly redefining itself according to the new habits of consumers.