While the pandemic and the shutdowns it brought with it have hit many sectors of the economy hard, but have greatly benefited others. Amazon is one of those lucky companies and it is now preparing to host the biggest sales event of the year.
Amazon is betting that because of the coronavirus crisis, consumers have saved money and are ready to shop online again. The e-commerce giant will hold Amazon Prime Day, originally scheduled for the month of July, at midnight (3 a.m. ET) on Tuesday, October 13, and it will run until Wednesday, October 14.
During the event that was postponed until this date due to the pandemic, more than a million items are expected to have discounts of more than 40 percent.
Although the date is very close to the Christmas shopping season, the amount of money consumers are willing to spend is still uncertain, according to the National Retail Federation.
So this year, the sales strategy could make a difference, as people have been reducing shopping to essentials and looking for bargains.
During Amazon Prime Day there is always a product that everyone is looking for. Last year that item was a $ 129.99 coat from Chinese brand Orolay, but this year the hottest items could focus on products for consumers still at home.
Typically, about 40% of the most popular products on Prime Day are home and garden related, which could be more predictable this year, when most consumers have been at home longer thanks to the health crisis.
Some Amazon flagship products like the Echo devices or the Kindle could offer consumers steep discounts.
The date coincides with the presentation of the iPhone 12, another highly anticipated event.